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Rich” is still offering his “insights” into dating and relationships, y’all.

Here’s how he thinks you can keep a guy’s attention. There’s a lot of the usual “thrill of the chase” stuff, like, men like feeling like they have to “gently compete” for your attention, and he also tells you about the power of the “sexy glare” and being a “classy dresser who exudes sexy undertones” (I’m sure Marie Claire has related content on that).  If you have sex too soon or “show too much leg” you’ll only attract the “wrong kind of guy.”

Here’s how I think you can keep a guy’s attention:

1. Keep living your life exactly the way you want to live it and do your awesome thing.

2.  Be kind and direct and sexy with your chosen partner and treat them the way you want to be treated and in a way that makes you comfortable and happy with the pace of things.

3. They’ll either pay attention or they won’t.

You can’t control this shit, ok?  Dress how you dress.  Act how you act.  Fuck when you fuck.  Wear what you wear. People will either be into it, or not.  There’s no subtle game of psychological warfare that you can use to trick someone into paying more attention to you than they want to.  I realize that all women’s magazines live or die on the fallacy that there IS a way to control this if you just (bought stuff)(became thinner than you are now, no matter what you weigh now, you must be THINNER)(bought more stuff), but there isn’t a guaranteed way to fascinate.

That doesn’t mean you can’t change your life for the better – I personally have been working on dressing better at work, rewriting my resume, and doing the dishes right after I use them – but if the change is authentic it becomes part of your personality and isn’t some temporary trick you put on to impress someone you’re dating.

And he’s still a dipshit. When last we saw our hero, he was comparing confident women who are hard to control  to “dirty snow.”  On the subject of rejecting strangers who want your number in bars, he says this:

The best way for a girl to avoid that awkward first date is to not give her number out in the first place. As a guy, I know the ins and outs of the phone number game. If a cute girl is giving me any sign of hope, I’m going to try for those digits. I never assume she’s just having fun meeting people — I always think she’s out to find a date like I am.

Okay, Rich, you’re right, it would be good if women didn’t give their numbers to men they aren’t really interested in, but even if they do give the number out, there are still ways to avoid awkward first dates, like saying “No thanks” when the person asks you on a date.   Also, the whole thing where you assume that women are all trying to find dates just like you are? That’s an example of a bad initial assumption that jeopardizes the integrity of the entire experiment.  But…okay. Imagine you get the number, or, the my-number-is-111-111-1111-now-can-I-go-back-to-talking-with-my-friends number. Is this really what you do?

The common move among guys (I’m guilty of this one too), after getting a girl’s number, is calling her phone to confirm that that it’s real and that his number is now registered in her phone. Most guys will watch the girl’s phone as they call it to make sure there’s no funny business going on.

Hi, it’s me, the guy from the bar, just checking to see if you’re a big lying liarpants who is rejecting me while we’re both here so I can go back to pressuring you!”  I’m trying to think of how I would react to having someone call me immediately to check if the number I gave them is a real one.  I’m thinking:  Not well. “Hey, thanks for instantly making me regret giving you my phone number.  Now kindly fuck off and go fuck yourself, in whatever order is most convenient to you.”

Now, to be fair, Rich does eventually get around to saying “Or, you could just tell them no, you don’t want to give out your number,” which risks hurting their fee-fees, but ultimately earns their respect. But not before these self-serving gems about giving the cold shoulder treatment and avoiding dark corners:


If you don’t ask questions, avoid eye contact, and maintain the general appearance of someone who is trying to escape, even the most confident guy will probably give up hope.…Getting trapped anywhere private with the dude you’re trying to avoid will encourage him to try to get your number. He’ll read it as you wanting to be alone with him,even though it’s accidental.

You know what?  I am capable of giving the Coldest Shoulder in Recorded History and I really do my best not to get trapped in dark corners by pushy dudes I’m not interested in.   But it would also be really, really cool if dudes didn’t separate women from their friends, “trap” them in dark corners, and then assume that they want to be alone with you, like “Now that we’re all trapped in this Dark Corner together, I will just assume that you’re into whatever comes next!”  Also, if you’re getting the cold shoulder treatment, give up hope sooner rather than later.  Immediately would be good.
He ends with the most hilarious and surreal piece of advice of all. You should invent a phantom boyfriend.

While most dudes want proof that your phone number is real, they probably won’t need proof that a boyfriend is real. They may try to make you feel stupid by saying they wanted your number “as a friend,” but they’ll back off.

Translation:  While most dudes will not take no for an answer about getting your phone number, and will immediately act like controlling assholes by checking to make sure it’s a real number, they will (sort of) accept that your pussy might already be owned by other some man and (sort of) back off.  Your feelings and opinions are not important, but the thought that they might accidentally be approaching some other man’s property?  Faux pas!

Well played, if self-serving sexist bullshit is your thing.