I’m writing this from an inexpensive AirBnB not far from Awkward Apartment, where I took a few days to be in a blank slate, away from cats and laundry piles and human conversation, so I could sit in quiet and solitude and think about how to get my ambitious projects off the ground this year. I wasn’t going to blog but this question jumped out at me and I’d like to shoot it like a fiery arrow across the horizon for me and my fellow creatives who are trying to figure out how to go from the hard drive or the manuscript drawer to the world. Here is my 2020 Note to Self:
NO MORE SHITTY LIFE-HACKS OR PROCRASTINATORY MINUTIA AROUND FORMULATING “THE PERFECT MORNING ROUTINE FOR BEING AN ARTIST” OR WHATEVER
GET TOGETHER WITH OTHER PEOPLE WHO LIKE YOUR STUFF
AND MAKE YOUR STUFF
AND SEND IT OUT INTO THE WORLD
AND THEN DO IT AGAIN
THAT’S IT, THAT’S YOUR ONLY JOB
STAY ALIVE AND MAKE ART
And now, the first letter of the year:
My dear Captain,
I have been reading your blog for many years, since the early days. It’s been so exciting watching you grow! I’ve often been able to find something in the archives applicable to my general situation, or the forums have been a help. Now, though, I’m in a fix, and I don’t know what to do or whom to ask for help, and I’m hoping you might be able to provide some guidance. I’m desperately hoping you will, in fact. I feel like I’m about to have a baby and I’m looking for a hospital.
I’ve written a drag rock opera of Bible stories about the bad women in the Bible, whores, killers, and evil queens. It came out really good. Really good. The issue is that I did it as a self-taught nobody by myself in my bedroom, and now it’s just sitting here in my lap with nowhere to go. I have no money or connections, and no way to produce it. We (husband and two young daughters) moved to a very large city a couple of years ago, and while I would never have had the scope to fully form and finish my project as it is if we hadn’t come here, I’ve never really adapted to big city life. I’ve had trouble connecting with collaborators. They way people operate here just isn’t what I’m used to. People are just so insular.
While everyone I’ve played my material for loves it, I haven’t been able to connect with anyone who can make the whole project happen. The couple of people (one drag queen and one belly dancer) who I’ve connected with seemed really excited about working with me, but they wanted to do one or two pieces at a time in a small venue. No. Would you agree to viewings of only two minutes of one of your films?
This is a piece. It’s meant to be performed as one big thing, from one end to the other. The songs form a progression and tell a story about oppression of women and queer people. It’s a whole thing! It’s not just music.
This wouldn’t be a *problem* (hence this email) if I hadn’t lost my job in September. I’ve spent my entire marriage of 17 years supporting and following my husband as he got his career going, really never having any focus of my own. I had a short-lived local career as a singer-songwriter in my youth that fizzled as I never really liked that kind of music that much, or the kind of work it entailed going it alone. I always wanted to do something different as an artist. I piddled around in a series of jobs that didn’t really mean that much to me, spent an ill-fated year in law school, stayed at home with the kids for a few years, worked as a paralegal…and when I found myself looking for work, it felt so demoralizing to be digging through job listings when I have a masterpiece sitting in my lap. But what do I do with it?
I have some friends who advise me to get on Twitter and reach out to people, but I am a ghost on the internet and have zero social media presence. When I created a profile, it didn’t go well, and I’m worried my clumsiness will only sabotage me, so I hesitate to start contacting people. And let’s say I get it sorted out and do contact people, what direction do I take that? Social media just gives me all kinds of anxiety, way more than my regular social anxiety. I don’t even want to be out there under my own name. I have kids and I spend most nights at home, but even if I were to go out and start “pounding the pavement,” I don’t know where to go. Most drag shows start when my eyes are getting heavy these days. Do I start with drag shows? Or am I looking for theater? I have no idea anymore. I feel like this strange hermit living in a cave with a golden egg, polishing it and loving it, but having nowhere to take it.
I had a plan before I lost my job to use my Christmas bonus to buy equipment to produce tracks to perform to, but even the first step went bust before I could take it.
The material is ready. I’m ready. I feel like I’m about to have this baby. What do I do?
Bout to Pop (she/her)
Dear ‘Bout to Pop:
Your musical sounds AMAZING and I want it IN MY EYES AND EARS right NOW.
To get it there you are going to have to:
1. Copyright your stuff. It protects you legally, it forces you to record/document it in some kind of tangible way and send it out of your house. This is a good step for someone who is where you are.
2. Make a monthly budget called “Get my show made.” If it’s a small budget right now, that’s okay, but you need a line item in your budget & your family’s budget for this. This is a big deal. This is you. This is your work.
3. Make a sacred weekly time on your schedule called “Get my show made.” During this time, you are not Mommy or Honey, you don’t give a fuck what’s for dinner or whose turn it is to pick the music in the car today. You’re getting your show made. You are working. Treat it as seriously as any day job.
4. See shows and meet people. What theater company where you live does the best/most musicals? Their directors and producers might salivate to get their hands on new work. Would they workshop something for you – stage/light/costume design a few numbers? Howabout producers in your local drag scene? Could you jointly crowdfund a fringe festival pilot? Time to hire a babysitter and drink caffeine after 3:00 pm, ’cause once a month you have a date with THE STAGE.
5. CALL THOSE PEOPLE WHO WANTED TO DO A COUPLE SONGS A WHILE BACK, APOLOGIZE, AND LET THEM PERFORM SOME SONGS.
FYI this was the part of your letter that made me yell “NO!” and “OH MY GOD!” and HAVE TO answer it.
I will stop yelling but I needed to BIG FONT yell for a second. I understand wanting to be protective of work, but I would absolutely let someone screen a single episode from a web series or a short film or read the first 10 pages of a feature script before committing to the whole thing. Your work is “too big” right now, so make it smaller!
I believe you that your piece is great and best viewed in full, but a) workshopping parts of a larger show is a standard part of the creative process (Have you ever seen your work performed? Have you ever seen any of this piece performed with lights and costumes and an audience? You will learn so much omg do it just do it please just do it.) b) “Get a short digestible chunk that people can love in front of them so they’ll ask you for the whole piece” is one of the bedrocks of getting content seen by pros in the entertainment industry. If you continue to insist that people who don’t know you or your work have a choice between “all” or “nothing,” you may get lucky someday but you’re going to encounter a lot of “nothing, sorry” on the way.
Staged readings are a thing. Workshops are a thing. Showcases are a thing. “Viral” videos of works in progress are a thing. Make them your thing. You did the hard, lonely part of having an original idea and putting it on a page. To get it on a stage, you need other people. Their enthusiasm and love for your work is not a threat to you, it is the engine that will make it real. A short version or excerpt is not a threat to the whole, it is the “trailer” that builds anticipation and excitement and shows off what you can do. Big productions evolve out of small moments, ideas, sketches.
Furthermore, “This is a show that started as a few songs performed here and there in drag clubs” is the best damn origin story imaginable, not something that will ruin the eventual “Julie Taymor presents…” on the fancy marquee. Your idea about a show about the Bible’s bad girls intrigued me, the prospect of that show originating with and piloted by drag performers completely SOLD me. Collaborate with and harness and trust the enthusiasm of these people who love the work when you are a “nobody.” What you’re telling me in your letter is that your work is great and you’ve already made some strangers love what you do and want to be a part of it. THAT is a success and THAT IS where this starts. These people who fell in love first will invest their time and love now and make it happen with you and for you through the whole life of this project.
ACCEPT THEIR GIFTS. And take them with you when you “make it.” Opening night on Broadway I want to see you give an interview like, “Me & a bunch of drag performers started this together when they took a chance on me and performed some of my songs in clubs and laundromats and wherever people would listen, now we’re all on Broadway together, singing about the Bible’s Baddest Bitches, because they believed and made it possible.”
6. Hire/recruit the best audio & video people you can to document any and all performances, have them put together a polished cut of each song and a video of the whole showcase. I put audio first for a reason – if you can only afford 1 pro and 1 student/talented newbie helping out, make the pro the audio person. Make a website with a synopsis, photos, all your information before you push the videos online. When this hits you want people to be able to find you easily.
7. Figure out this social media thing so that those songs get seen and heard and loved and sung along to. Lots of awkward, shy people are on social media. Here’s a starting point: Friends-of-blog Julie & Jessica of King Is A Fink wrote a book called Social Media Charm School for social media neophytes who are trying to harness social media specifically to network and promote and make creative projects (in their case, films). There is an older, pre-social media resource about film-funding (movies are expensive and also more my wheelhouse than theater, apologies) but I really like Shaking The Money Tree: The Art of Getting Grants and Donations for Film and Video by Morrie Warshawski. He has lots of advice about raising money through overlooked and unexpected ways but probably the most valuable advice is about crafting your pitch and using your passion and skill in how you tell the story to connect with people who might give you money or want to work with you. You are the expert on you, you are the expert on your story, you can translate that passion even if you are nervous or shy. It’s okay to be a beginner at “Show Business.” Everyone in show business started as one.
Austin Kleon’s Steal Like An Artist and Show Your Work are both valuable and inform the ways I first approached social media for promoting and networking. Using Twitter as an example, the people who do what you do the way you want to do it are on Twitter. You could follow them and listen to them and get to know them. Fellow aspiring goddesses of musical theater are on Twitter. You could follow them and listen to them. You don’t have to say a thing for a while, never mind crafting and pushing the perfect pitch for your project. Just listen. Who inspires you? Who draws you in? Who makes you feel encouraged and excited? Where are they submitting and promoting their work? Those are the seeds of community and fellowship, interacting like a friendly human with other friendly humans who are doing the same work you are, cheerleading each other on. [Beeteedubs Chicago, I have a 60-90 min ‘sustainable, positive social media for indie creators’ talk/workshop I will happily bring to your school or organization, lmk if having a person who hates the term ‘personal branding’ and who found ‘selling Girl Scout Cookies, a thing people love and look forward to every year’ stressful but somehow makes a whole entire living by engaging with audiences online would be useful to you or your students/colleagues/members].
I repeat: Leverage the community you already have (beginning with the people who wanted to put on a short version of the piece), follow and listen to people who inspire you, and get going.
8. Research how new musicals get made. I don’t know how they get made and can’t tell you, that’s your research to do. Hadestown started with a concept album and a small performance. At least one reader submitted their amazing-sounding piece to a contest a producer runs every year. Seed and Spark (where the above-mentioned Julie worked for a while before getting her MBA in saving the world) is a good place to start researching crowdfunding options. Where you live, what theater companies routinely present new work? What fellowships, grants, mentorships, panels, etc. for new playwrights and composers exist? Who routinely directs and produces musical theater where you live? Meet them. And RESEARCH.
9. If you must get a day job, get one where you have a regular schedule, the lowest-intensity-to-highest-money ratio, steady Internet access, and a printer. Last time I had an office job with any regularity, I got my work done in about four hours every day and I also had at least four hours a day where I was trapped at my desk and had to “look busy” but really had nothing to do and that’s part of how I became a writer. Dress well, show up 5 min early every day, and do your paid work with so much competence and integrity and efficiency that nobody will notice when you have 20 browser tabs open and 19 of them are “fringe festival submissions” and “artist residencies for emerging playwrights.” You’ve got to put food on your table somehow and that might be the somehow until this thing breaks.
10. When you get discouraged or depressed, consider “Cats.”
“Cats” is a real thing in the world. It was ridiculous poems. Then it was a ridiculous show. Now it is, for some reason, a ridiculous movie. If “Cats” can do it, YOU CAN FUCKING DO IT. Approach your creative endeavors with the audacity of every single person who thought “Yes, ‘Cats’ is a thing we will make with our time.” The next time I see the words “worryingly erotic” I want them to be about you and your show.
Let us know when there is video/audio to share so I can smash that “retweet” button, we at Awkward Dot Com Enterprises are rooting for you. ❤